Scott Pickey is a Television News Manager with more than 25 years of experience looking to help an employer strengthen and grow their communications vision, marketing strategy, and online/social media presence.
Scott Pickey
News Director & Content Specialist
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Phone:
910.352.7958
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Email:
Address:
278 Ashley Lane
Brighton, TN 38011
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EXPERIENCE
WOAY-TV
Coach and supervise team of anchor/producers and reporters on producing, shooting, editing and story-telling skills.
Helped triple ratings growth (25-54) at 11 pm in just eight months. Also took 600p newscast from a 1 rating to a 3 in Nov., 2017.
Manage all newscast directors empowering them to lead their production teams and hold them accountable.
Helped launch new WOAY.com, working with service provider to design layout as well as content placement and input. Grew user audience from 30,000 hits when we launched in December, 2016 to 424,000 hits thirteen months later using Facebook and Twitter to bolster cross-promotion..
Wrote and edited station image promos for outside vendor to produce.
Oversaw installation of new news set as well as worked with local production company to create new news graphics package including new music and station voice.
2016-2018
News Director, Assignment Manager, Director of Digital Online Content, Promotions Director
2010-2014
News Director, Director of Digital Online Content, Promotions Manager
WWAY-TV
Worked hand-in hand with Assistant News Director to plan and execute daily story coverage on-air, online and on social media, keeping station website, Facebook and Twitter pages fresh and updated through the day.
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Directly supervised News Promotions Producer on both image campaigns and daily topicals.
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In booth for all breaking news and severe weather coverage helping producers and directors with logistics and direction - or producing myself to free up producers to work on newscasts.
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Researched special investigative projects to hand over to reporters.
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Brokered content sharing agreement with the Wilmington StarNews; the first partnership the station ever had with the nlocal newspaper.
2008 - 2010
News Director, Production Supervisor, Director of Online Digital Content
KDBC-TV
Recruited by Pappas Telecasting to manage News and Production Departments while station went through bankruptcy proceedings and eventually into an LMA merger with local NBC affiliate.
1993 - 2008
News Management Positions (News Director, Assistant News Director, Executive Producer)
VARIOUS
Held various newsroom roles in large and small television markets helping to run day-to-day operations, grow audience share on-air and online, and improve how newscasts look on-air. Market examples include: Raleigh, Syracuse, Huntsville, Richmond and Fayetteville, AR.
EDUCATION
1988-1992
Bachelors Degree
Christian Brothers University
Communications/Journalism Major, Political Science Minor
SKILLS
Microsoft Excel
Microsoft Word
Microsoft PowerPoint
Microsoft Outlook
WordPress
Facebook, Twitter, Instagram, etc.
EXPERTISE
COMMUNICATIONS
Excellent written and oral communication skills; Ability to manage and create on-air and digital news content. Leads a culture that owns enterprise reporting, breaking news and severe weather coverage on all content platforms.
PROMOTIONS
Thorough understanding of product promotion and branding including day-of topical promotion, station image branding and special project promotion. Also familiar with promoting social media pages and news/weather apps.
RECRUITMENT & HIRING
Experienced at finding the right person to "fill the empty seat on the bus," making sure the candidate fits in with newsroom culture and brings a positive attitude to the job hired for. The goal is to be the best coach, mentor and motivator I can be.